Google just announced Google Buzz, its new social service. Admittingly Google hasn't been very strong on the social media site. However, I have a feeling with Buzz they are on to something. Not that this is a revolutionary product but they have a massive userbase and buzz seems to take the best out of Friendfeed and Twitter and adds localization. This sounds like a very strong recipe for success. And I believe what they said during the product presentation: "We are just getting started". There are so many cool scenarios for Buzz. I am really looking forward to see an integration into our Google Apps suite. This could eventually even replace our beloved Socialcast as our internal communication platform/system.

Here is a 2 minute video of what Google Buzz is/does: