What do you think of this video?

This is one of the better commercials. That's probably also why it has gone viral. Well done!

Conductor turns the New York subway system into an interactive string instrument. Using the MTA's actual subway schedule, the piece begins in realtime by spawning trains which departed in the last minute, then continues accelerating through a 24 hour loop. The visuals are based on Massimo Vignelli's 1972 diagram

This video really puts things in perspective. Powers of Ten takes us on an adventure in magnitudes. Starting at a picnic by the lakeside in Chicago, this famous film transports us to the outer edges of the universe. Every ten seconds we view the starting point from ten times farther out until our own galaxy is visible only a s a speck of light among many others. Returning to Earth with breathtaking speed, we move inward- into the hand of the sleeping picnicker- with ten times more magnification every ten seconds. Our journey ends inside a proton of a carbon atom within a DNA molecule in a white blood cell.

In 1998, "Powers of Ten" was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant".

 

A film by Artavazd Peleshian from 1993. The filmmaker works with his images as if they were a musical score. Around a central theme, he orchestrates variations and modulations that create an impression of a flood of private images arriving from beyond the frame.

Pelechian is making a name for himself as a montage filmmaker who tends to inscribe in his works the movement of the world and history. His films are odes, even symphonies that speak about humanity, nature and the cosmos. Man is often seen contending with a strong, encompassing nature that guides, transports and protects him. Pelechian speaks to us about humility and our connection with time. ,

Artavazd Pelechian has been practicing a method of film construction he refers to as «distance montage» since the 60s, in films using either found footage, Our Century or original material, The Seasons. In the early 90s, Pelechian made two spiritual films which are among his simplest and most beautiful productions: The End (1991) and Life (1992), Pelechian's first colour film. Where The End looks towards death, Life is about a birth, consisting mainly of views of a young woman's face in the throes of labour, her heaving body in its hospital room seen as a changing landscape. Two shifts take place: the child is born and the camera shows us this new life; then, in a final shot that re-orders the entire film in retrospect (like the final shot of Pelechian's earlier portrait of peasant life, The Seasons), we see mother and child, faces side-by-side perhaps a year later, mirrors of one another save for the difference in age.

Managing expectations is key for good relations with your stakeholders. It is e.g. crucial when "managing" your customers. In this video Gary Vaynerchuk explains why consumer expectations are changing. One of the main reasons is a change in the way way we are connected to people, products, brands, celebreties etc. Think social media like facebook fanpages, twitter etc.

As customers and fans are starting to expect personal, real and authentic interactions what will be the impact on your brand? What do you need to do to meet expectations of your customers? Or better, what do you need to do to outperform expectations?

This guy Matthew got glasses tattooed to his face. Crazy, huh? Almost to crazy to be true. I don't know if this is real or fake but I do know that this is part of a viral campaign to promote Ray Ban.

I have to say, there is some insane genius too this video. At first it certainly is bewildering. However, the campaign has reached its goal since getting a global audience to actively talk about a brand is the whole point, controversy or not. I think this idea is genius on many levels - most notably using the internet in an effective way to get the Ray-Ban name talked about with limited to no media spendings.

Is the guy who got glasses tattooed on his face a total idiot? Absolutely (in case it really is a permanent tattoo). However, give this guy his 2 minutes of fame by watching the vid. If the tattoo is permanent, he will be punished for life.

Having trouble keeping your balls clean? Axe has a solution for this. :-)
Funny commercial. ( (via @demodern)