Good results for mobile ads in 3rd quarter – has Facebook cracked mobile?

This infograph (in German) shows that mobile ads start to take off for Facebook. Compared to last year revenue increased 32% (to $1,3 billion US). Mobile ads account for 14% of all revenues. It’s up from basically zero. However, considering that there are 1 billion people on Facebook and 60% use Facebook via a mobile device it is not so astonishing that mobile would get a decent share. The question still remains: Can Facebook scale the monetization of their mobile users?

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Nice article on Apple vs. Google

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When companies start to imitate one another, it’s usually either an extreme case of flattery—or war. In the case of Google and Apple, it’s both. They are merely 10 miles apart from each other in Silicon Valley and for almost a decade the two have been on good terms. Apparently, those times are now over.

With the Nexus One, Goole enters the Hardware game – threatening Apples iPhone. Apple recently acquired Quattro Wireless – an upstart advertising company that excels at targeting ads to mobile-phone users based on their behavior. With this acquisition Apple not only aims to create completely new mobile ads, apparently, they want to make search on mobile phones obsolete. An attack directed at the heart of Google.

In the next months the Apple-Google battle might get even much rougher. What happens if Apple decides to dump Google as the default search engine on its devices? This would be an obvious move as it would cut Google off from mobile data that could be used to improve its advertising and Android technology. Nevertheless, Apple needs search on the iPhone. This could even go so far that Steve Jobs could cut a deal with – gasp! – Microsoft to make Bing Apple’s engine of choice, or even launch its own search engine.

Very interesting. Let’s see how this develops.

PS: In case you missed it: Check out a prediction of mobile trends until 2020 – a look into the future of mobile.

Mobile Trends 2020 – A look into the future of mobile

Here is an interesting collection of predictions in the mobile space for the next decade. It was made by Rudy de Waele who asked some interesting people of the mobile marketing and mobile 2.0 sector to come up with five predictions each. The result is a nice slideshow.

The people who contributed to this document are Douglas Rushkoff, Katrin Verclas, Willem Boijens, Timo Arnall, Gerd Leonhard, Fabien Girardin, Alan Moore, Martin Duval, Tony Fish, Ilja Laurs, Yuri van Geest, Nicolas Nova, Raimo van der Klein, Russell Buckley, Tomi Ahonen, Stefan Constantinescu, Rich Wong, Marshall Kirkpatrick, Andy Abramson, Marek Pawlowski, Russ McGuire, Carlo Longino, Howard Rheingold, Steve O’Hear, Ted Morgan, Kevin C. Tofel, Jonathan MacDonald, David Wood, Michael Breidenbruecker, Henri Moissinac, Andreas Constantinou, C. Enrique Ortiz, Raj Singh, Marc Davis, David Harper, Loic Le Meur, Ajit Jaokar, Inma Martinez, Carlos Domingo, Kelly Goto, Felix Petersen, Matthaus Krzykowski, Tom Hume, Atau Tanaka and Robert Rice.

I also published an interesting article on the mobile strategies of Apple and Google.