23 moments

where analog thoughts meet digital things

Filed under: Marketing

Here is to the crazy ones

Steve Jobs talking about Apple and its core values. A great lesson in marketing and branding.

"Apple at the core its core value is that we believe that people with a passion can change the world... Those people who are crazy enough to think they can change the world are the ones who actually do."

Worth it.

Nice Summary 256 Must-Read Content For All Tech Entrepreneurs

 

Over the past few months, I (Stanley Tang) have been reading a lot of articles and gathering tons of information about tech startups as I set to launch my first one this fall. I’ve saved many of my favorites and, rather than keeping them to myself, I decided to share my bookmarks to the public.

The list I’ve compiled below have been filtered and I’ve only selected to publish the best of the best articles and videos. I urge all entrepreneurs who is serious about starting their own tech startup to read those articles as there are tons of golden nuggets to be taken away from them.

This list isn’t meant to be consumed all at once. Instead, you should use this bookmark as a resource list that you can always come back and reference. I’ll be constantly updating this list as I come across new well-worthy articles Enjoy: via Stanley Tang Blog 

* Highly recommended

Entrepreneurship

General Startup Advice

The Idea

Product Strategy

Running The Company

Startup Culture

Assembling Your Team

Sales & Marketing

Business Model & Monetization

Venture Capital, Funding & Equity

Legal

Source: http://www.stanleytang.com/blog/256-must-read-content-for-all-tech-entrepreneurs/

Why phone conversations have a better marketing effect than a Super Bowl ad

On the role of the telephone at Zappos, CEO Tony Hsieh said:

We believe the telephone is one of the best branding devices out there. We have the customer’s undivided attention for 5-10 minutes—compare that with a 30-second Super Bowl ad when the viewers are probably not paying full attention. If we get the interaction right, what we’ve found is that customers remember that for a very long time and tell their friends and family about us.
via openforum.com

 

Marketing basics: It's extremely difficult to repair the market...

It's a lot easier to find a market that will respect and pay for the work you can do. Technology companies have been running this race for years. Now, all of us must.

If Wal-Mart or some cultural shift has turned what you do into a commodity, don't argue. Find a new place before the competition does. It's not easy or fair, but it's true. You bet your life.

via sethgodin.typepad.com

For businesses in niche markets this is somewhat different. However, it applies to your market and if your niche market shifts then you are in trouble. But there is a great chance that a new niche market with new opportunities will come up.
Posterous theme by Cory Watilo
  
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