Dan Benjamin interviews Jason Fried, co-founder of 37 Signals, the company behind Basecamp, Campfire, Highrise, Backpack, and the author of a new book, REWORK.

Topics include big vs. small, fear of success, turning points, solving universal problems, if investment and success has affected the company and how it’s evolved over 10 years, the “37 Signals culture” and mindset (like spending only one day a week in the office), and finding design inspiration in nature.

Jason Fried, co-founder of 37 Signals, talks about his take on doing business. He shares his belief in the value of simplicity and how it can impact the optimal workplace. Fried works to identify the hidden inefficiencies of the typical workplace and develops common sense ways to fix them. Absolutely worth watching!

37signals is the company behind Basecamp, Campfire, Highrise and Backpack. Jason Fried has also just published a new book called REWORK.