23 moments

where analog thoughts meet digital things 
Tags


Filed under

Best Practices

 
March 19, 2010

Designing for Social Traction - Solving 3 Big Problems of Social Software

This is a nice presentation on how to design a web service in order to gain social traction.

It targets three main problems basically all web-based platforms face: 

  1. The Sign-up Problem: People seem interested in your software, but aren't motivated enough to give it a try. 
  2. The First-time Use Problem: People are giving your software a try, but don't know what to do or how to get started. 
  3. The Ongoing Engagement Problem: The chicken/egg problem endemic to social software - which comes first, the users or the value.

The presentation gives some useful recommendations and shows some nice best practices. I believe this is a must-read for all web-based startups.

Loading mentions Retweet

Filed under  //   Best Practices   Engagement   Sign-Up Forms   Social Software   Web Design  

Comments [0]

November 21, 2009

Notes: The basics of Enterprise 2.0

The Enterprise 2.0 vision implies that organizations are benefiting from new tools and behaviors inspired by new ways we create and share information using social-channels and emergent platforms. You could also say: Enterprise 2.0 is the evolution from Communication to Conversation to Collaboration on an Enterprise-wide scale.

Some guidelines

  • Enterprise 2.0 is not about the tools, its about the culture
  • Enterprise 2.0 can have a profound impact on the organization, HR should be included quite early.
  • Enterprise 2.0 is really about the conversation, not the medium.
  • Every company is different: Not all companies have the same evolution, the same needs, or the vision for their 2.0

4 mindsets that can help implement Enterprise 2.0

  • credibility
  • authenticity
  • decentralization
  • openness

Best practices are:

  • agile implementation - it is a dynamic process
  • employees as ambassadors on the web
  • openness is the rule: closed areas only by request
  • executive and employee blogs
  • comments allowed
to be continued...

Loading mentions Retweet

Filed under  //   Basics   Best Practices   Enterprise 2.0   Guidelines   Implementation  

Comments [0]